Improvements in Price Discovery will Accelerate the Growth of Programmatic
Programmatic ad spend continues to reach new milestones year after year as marketers invest more of their ad dollars in …
Read moreProgrammatic ad spend continues to reach new milestones year after year as marketers invest more of their ad dollars in …
Read moreThe IAB Tech Lab published OpenRTB 2.6 this spring, a notable update to the OpenRTB protocol designed to improve how …
Read moreThe open market lets marketers and media owners reach and monetise audiences at scale. However, the sheer expanse of it …
Read moreContinuing our long-standing commitment to bring value back to both media owners and buyers and enable a more efficient supply …
Read moreThe future of programmatic is invariably shaped by the recent tectonic shifts we’ve seen taking place all across the ad …
Read moreWhen Google Chrome delayed the deprecation of third-party cookies last year, it signalled that big changes were imminent. Sure enough, on January …
Read moreGoogle’s delayed deprecation of third-party cookies is necessary, but shouldn’t be taken as a time to pause Yesterday, Google announced …
Read moreThe IAB Tech Lab and a group of media owners, media buyers, and anti-fraud partners recently released two new technical …
Read moreIt’s no doubt that 2020 was a different year for all of us. Despite the challenges the year brought to …
Read moreAs we kick off a new year and a new era for Index’s Product team, we sat down (virtually) with …
Read more