As 2024 draws to a close, I find myself reflecting on a transformative year that has begun to redefine the …
Read more
In today’s crowded digital space, effectively reaching the right audience is more essential—and complex—than ever. Curation offers a precise, streamlined …
Read more
The programmatic ecosystem has innovated quickly to improve ad performance in streaming TV. OpenRTB 2.6 brought standardisation to streaming and …
Read more
Video Transcript I just returned from Virginia where Index Exchange’s CEO, Andrew Casale, testified on the opening day of the …
Read more
In recent years, the landscape of live event advertising has undergone a significant transformation. With more viewers choosing streaming platforms …
Read more
Since Google disabled third-party cookies on 1% of Chrome traffic in January, we’ve been busy testing the Protected Audience (PA) …
Read more
As ad buying continues to shift toward curation, Index Marketplaces marks a new beginning for programmatic executions: one that’s more …
Read more
With more content available than ever before, today’s streaming TV viewers are overwhelmed with choice. Not only do viewers struggle …
Read more
At Index Exchange, we’ve long championed the cause of legitimate publishers—the dedicated journalists and content creators that inform, engage, and …
Read more
The new PLCMT video definitions, which the IAB Tech Lab updated last year, provide a consolidated breakdown of video ad …
Read more