To our valued DSP partners, I am reaching out to reassert our unwavering dedication to your success and to reinforce …
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There was much cause for optimism at this year’s VideoWeek New Video Frontiers, with significant excitement around CTV’s growth prospects …
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The UK is facing a very challenging 2023 economically, as consumer spending power and marketing budgets shrink. With that, prioritising …
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There’s no doubt that the advertising industry is facing strong headwinds as we approach the year’s end. Consumer spending is …
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UK media owners have been pivotal in bringing attention, awareness, and depth to the turbulent stories that have shaped 2022. …
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According to recent reports, streaming viewership surpassed cable television for the first time this year. As marketers continue to shift their …
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The holiday season is upon us, and though there’s uncertainty around how consumers will react to ongoing inflation concerns, we …
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Over the last several years, the programmatic industry has adopted the IAB Tech Lab’s Authorized Digital Sellers (ads.txt and app-ads.txt) …
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Let’s rewind to a time before quarantine and face masks—the year 2019. As we set our sights on 2020, one …
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A privacy-centric future is inevitable for digital advertising as the industry collectively takes the proper measures to uphold consumer trust. …
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