Spanish Digital Publisher Softonic Boosts Outstream Video Revenue
Softonic is a Spanish digital publisher based in Barcelona. It’s the world’s largest app and program download portal, available globally …
Read moreSoftonic is a Spanish digital publisher based in Barcelona. It’s the world’s largest app and program download portal, available globally …
Read moreGoogle’s delayed deprecation of third-party cookies is necessary, but shouldn’t be taken as a time to pause Yesterday, Google announced …
Read moreThe IAB Tech Lab and a group of media owners, media buyers, and anti-fraud partners recently released two new technical …
Read moreIt’s no doubt that 2020 was a different year for all of us. Despite the challenges the year brought to …
Read moreAs we kick off a new year and a new era for Index’s Product team, we sat down (virtually) with …
Read moreEditor’s note: On May 24, 2021, LiveRamp introduced RampID™, a new name for the LiveRamp pseudonymous identifier, formerly known as IdentityLink. …
Read moreIndex Exchange has long endorsed the belief that the future of programmatic advertising will move away from relying on the cookie …
Read moreWe’re excited to announce the upcoming release of new fields and smarter functionality available via Client Audit Logs (CALs). We continue to invest in our …
Read moreThe journey of programmatic advertising has been fascinating, and Index Exchange has enjoyed a front-row seat for each major wave of innovation …
Read moreLast year, Google announced changes to cookie settings as a way for them to prepare for larger cookie changes coming in 2020. …
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