The future of programmatic is invariably shaped by the recent tectonic shifts we’ve seen taking place all across the ad …
Read more
When Google Chrome delayed the deprecation of third-party cookies last year, it signalled that big changes were imminent. Sure enough, on January …
Read more
Softonic is a Spanish digital publisher based in Barcelona. It’s the world’s largest app and program download portal, available globally …
Read more
Google’s delayed deprecation of third-party cookies is necessary, but shouldn’t be taken as a time to pause Yesterday, Google announced …
Read more
The IAB Tech Lab and a group of media owners, media buyers, and anti-fraud partners recently released two new technical …
Read more
It’s no doubt that 2020 was a different year for all of us. Despite the challenges the year brought to …
Read more
As we kick off a new year and a new era for Index’s Product team, we sat down (virtually) with …
Read more
Editor’s note: On May 24, 2021, LiveRamp introduced RampID™, a new name for the LiveRamp pseudonymous identifier, formerly known as IdentityLink. …
Read more
Index Exchange has long endorsed the belief that the future of programmatic advertising will move away from relying on the cookie …
Read more
We’re excited to announce the upcoming release of new fields and smarter functionality available via Client Audit Logs (CALs). We continue to invest in our …
Read more