As 2024 draws to a close, I find myself reflecting on a transformative year that has begun to redefine the …
Read more
In today’s crowded digital space, effectively reaching the right audience is more essential—and complex—than ever. Curation offers a precise, streamlined …
Read more
The programmatic ecosystem has innovated quickly to improve ad performance in streaming TV. OpenRTB 2.6 brought standardisation to streaming and …
Read more
In recent years, the landscape of live event advertising has undergone a significant transformation. With more viewers choosing streaming platforms …
Read more
With more content available than ever before, today’s streaming TV viewers are overwhelmed with choice. Not only do viewers struggle …
Read more
The new PLCMT video definitions, which the IAB Tech Lab updated last year, provide a consolidated breakdown of video ad …
Read more
In our new “Behind the Tech” blog series, we’re delving into the minds of our engineering team members to get …
Read more
When the OpenRTB 2.6 protocol was released in early 2022, it delivered a range of new features that promised to …
Read more
With the end of 2023 nearing, I wanted to share some of my reflections on the last 12 months. As …
Read more
As streaming TV continues to grow, programmatic technology is rapidly evolving right alongside it. We’re finally seeing technical implementation catch …
Read more