There was much cause for optimism at this year’s VideoWeek New Video Frontiers, with significant excitement around CTV’s growth prospects …
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Amid an uncertain economy, marketers across industries are getting creative and looking for ways to maximise their resources. Already-tightened budgets …
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The UK is facing a very challenging 2023 economically, as consumer spending power and marketing budgets shrink. With that, prioritising …
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There’s no doubt that the advertising industry is facing strong headwinds as we approach the year’s end. Consumer spending is …
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UK media owners have been pivotal in bringing attention, awareness, and depth to the turbulent stories that have shaped 2022. …
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The holiday season is upon us, and though there’s uncertainty around how consumers will react to ongoing inflation concerns, we …
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‘Tis the season: we’ve barely said goodbye to summer yet holiday shoppers are already crossing items off their gift lists. …
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Over the last several years, the programmatic industry has adopted the IAB Tech Lab’s Authorized Digital Sellers (ads.txt and app-ads.txt) …
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Connected TV (CTV) growth is booming with ad spend expected to reach $21.2 billion this year, according to the IAB. …
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The IAB Tech Lab published OpenRTB 2.6 this spring, a notable update to the OpenRTB protocol designed to improve how …
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