As Ad Budgets Shrink this Winter, Accountable Programmatic Practices Will Build More Resilient Value Chains
UK media owners have been pivotal in bringing attention, awareness, and depth to the turbulent stories that have shaped 2022. …
Read moreUK media owners have been pivotal in bringing attention, awareness, and depth to the turbulent stories that have shaped 2022. …
Read more‘Tis the season: we’ve barely said goodbye to summer yet holiday shoppers are already crossing items off their gift lists. …
Read moreGoogle announced an important new feature this week designed to simplify the header bidding workflow. Publishers can more easily integrate header bidding …
Read moreThe future of programmatic is invariably shaped by the recent tectonic shifts we’ve seen taking place all across the ad …
Read moreSoftonic is a Spanish digital publisher based in Barcelona. It’s the world’s largest app and program download portal, available globally …
Read moreGoogle’s delayed deprecation of third-party cookies is necessary, but shouldn’t be taken as a time to pause Yesterday, Google announced …
Read moreThe North Star of advertising has always been getting the right message in front of the right person, in the …
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