As programmatic advertising evolves, so does the need for greater transparency and efficiency in how ad placements are bought and …

Why QPS optimisation matters The programmatic industry has achieved remarkable growth and scale over the past decade. The open internet …

The importance of supply chain transparency across the programmatic ecosystem Supply chain transparency ensures brand safety, promotes inventory quality, and …

Understanding MFA and supply chain quality Since the advent of programmatic and automated buying, quality of the supply chain has …

What are curated marketplaces?  Curation creates more efficiency for everyone across the ad ecosystem—from media owners to buyers—by reusing existing …

Understanding MFA sites As MFA sites grow in prevalence, the programmatic industry is increasingly confronted with a need to combat …