Blog
Jan 17, 2024
Privacy Sandbox: What Is the Topics API?
Interest-based advertising with the Topics API The Privacy Sandbox Topics API replaces the FLoC (Federated Learning of Cohorts) proposal and …
Read more
Blog
Dec 12, 2023
Privacy Sandbox: What Is the Protected Audience API?
How the Protected Audience API works Protected Audience, previously named FLEDGE, uses the concept of interest groups, which enables marketers …
Read more
Blog
Nov 28, 2023
Addressability Solutions for a Post-Cookie World
Privacy-centric addressability solutions Third-party cookies are already restricted in browsers like Safari, Firefox, and Edge, and Google Chrome also plans …
Read more
Blog
Oct 24, 2023
How Programmatic Can Support Prime Time and Live Streaming
Evolving programmatic capabilities for streaming TV As streaming TV viewership grows, we’re beginning to see three distinct patterns in digital …
Read more
Blog
Oct 10, 2023
The Evolution of Supply Path Optimization Featuring Scope3’s Brian O’Kelley
Video transcript Lori Goode: There’s a confluence of events occurring in ad tech today, all driving towards more efficiency and …
Read more
Blog
Sep 26, 2023
How Programmatic Guaranteed Deals Work in Streaming TV
How programmatic guaranteed deals work Programmatic guaranteed (PG) deals are negotiated between a single media owner and buyer for an …
Read more
Blog
Sep 12, 2023
How To Make a Programmatic Deal in Streaming TV
Creating a programmatic deal There are several deal types in streaming TV—programmatic guaranteed, preferred, private auctions, and inventory packages—and each …
Read more
Blog
Aug 29, 2023
Understanding the Types of Programmatic Deals in Streaming TV
Types of programmatic deals The traditional linear TV and broadcast world was built on one-to-one and handshake deals, which now …
Read more
Blog
Aug 17, 2023
Understanding the New Video Placement Guidelines Featuring IAB Tech Lab
Video transcript This video was originally published on August 17, 2023. It was updated on April 23, 2024 to clarify …
Read more
Blog
Aug 07, 2023
Understanding the True Value of Green Media Featuring Scope3
Video transcript Lori Goode: Sustainability is one of the most pressing challenges facing the ad industry today. We all have …
Read more