Video Transcript Lori Goode: Achieving a sustainable programmatic marketplace requires collaboration across the entire advertising industry. One of the organizations …
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Video transcript Lori Goode: There’s an increased urgency for the advertising industry to reduce its carbon footprint now, and ultimately …
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What is app-ads.txt and how does it bring transparency to streaming TV? Part of the Authorized Digital Sellers standards from …
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Carriage agreements in streaming TV In traditional broadcast and linear TV, network owners strike different carriage and inventory agreements between …
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Reducing digital advertising’s carbon footprint While the ad industry’s carbon footprint is considerable, the good news is that many companies …
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Understanding addressability in streaming TV Addressability enables marketers to increase their campaign reach, and control frequency—or the number of times …
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Understanding positional transparency in ad pods In broadcast TV, different ad breaks within a show, or even the different positions …
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The programmatic technology behind ad pods and pod bidding In a traditional linear broadcast, when there’s a break in the …
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What is OpenRTB 2.6 and how does it change the game for CTV? OpenRTB is the lingua franca or the …
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Understanding transparency in CTV Lori Goode: Why is transparency one of the biggest challenges in scaling connected TV today? Rob …
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