Blog
Aug 07, 2023
Understanding the True Value of Green Media Featuring Scope3
Video transcript Lori Goode: Sustainability is one of the most pressing challenges facing the ad industry today. We all have …
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Blog
Aug 07, 2023
Best Practices for Sustainability in the Programmatic Supply Chain Featuring IAB Tech Lab
Video Transcript Lori Goode: Achieving a sustainable programmatic marketplace requires collaboration across the entire advertising industry. One of the organizations …
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Blog
Aug 07, 2023
Accelerating Sustainable Change Across the Advertising Ecosystem Featuring Ad Net Zero
Video transcript Lori Goode: There’s an increased urgency for the advertising industry to reduce its carbon footprint now, and ultimately …
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Blog
Jun 22, 2023
The Nuances of App-ads.txt Compliance in Streaming TV
What is app-ads.txt and how does it bring transparency to streaming TV? Part of the Authorized Digital Sellers standards from …
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Blog
Jun 20, 2023
Understanding Carriage Agreements and Inventory Splits in Streaming TV
Carriage agreements in streaming TV In traditional broadcast and linear TV, network owners strike different carriage and inventory agreements between …
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Blog
Jun 05, 2023
How Ad Podding Improves Sustainability in Advertising
Reducing digital advertising’s carbon footprint While the ad industry’s carbon footprint is considerable, the good news is that many companies …
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Blog
May 23, 2023
How Addressability Works in Streaming TV
Understanding addressability in streaming TV Addressability enables marketers to increase their campaign reach, and control frequency—or the number of times …
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Blog
Apr 17, 2023
Building Better Ad Pods: Positional Transparency
Understanding positional transparency in ad pods In broadcast TV, different ad breaks within a show, or even the different positions …
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Blog
Apr 11, 2023
Building Better Ad Pods: Pod Bidding
The programmatic technology behind ad pods and pod bidding In a traditional linear broadcast, when there’s a break in the …
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Blog
Apr 06, 2023
What Is OpenRTB 2.6?
What is OpenRTB 2.6 and how does it change the game for CTV? OpenRTB is the lingua franca or the …
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