Educational Videos: Index Explains
While digital advertising, and the technology behind it, is sophisticated, it doesn’t need to be confusing. From streaming TV and video to sustainability and efficiency, we’re breaking down the complexities of ad tech to help you unlock its full potential.
The Full Lifecycle of Live Event Ad Serving
Live events like sports championships, awards shows, and breaking news broadcasts present some of the most valuable and high-stakes opportunities in streaming TV advertising. But delivering personalized, relevant ads to millions of viewers in real time creates unique challenges for programmatic advertising. Rob Hazan, VP of product, streaming TV at Index Exchange, explains how live event advertising in streaming TV works and how the industry is addressing these challenges.
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INDEX EXPLAINS
Addressability
Today's addressability landscape is constantly shifting. From alternative IDs to Privacy Sandbox, learn what new solutions offer and how to prepare for the future of addressability.
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Sustainability
There is an increased urgency for the advertising industry to reduce its carbon footprint. Tune in as we discuss how to take action and start driving toward a more sustainable future today.
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Streaming TV
In this video series from Index Explains, we're breaking down the complexities of streaming TV advertising to help you unlock its full potential.
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